The offer of stationery shops will be enhanced by the Catcher of Cosmic Ideas notepad, Stargazer’s Notepad, or Intergalactic Diary
Papírny Brno is introducing it premium brand called Paper Factory that reacts to a growing demand for original notepads
Brno, 15th July, 2021 – A unique design, sophisticated products, and quality materials – these are the hallmarks of the new brand that will hit well-selected stationery shops in the summer. Paper Factory is a premium brand and a response of the long-term market leader, Papírny Brno, to a growing demand for innovative paper-based products. The brand range includes traditional school notebooks and notepads, and also weekly planners, sketchbooks, and diaries.
“We have found out that, after a year of being overwhelmed by electronic communications, PCs, laptops, and smartphones, people would like to return to good old handwritten notes. They want to make notes of their ideas, they escape to the country where they find inspiration for drawings of landscapes and various details as well. For all those who love unique design of their notebooks, we have joined forces with Petra Vávrová and prepared a brand new, cosmic product line with original names of separate products. We would like to inspire the owners of our notebooks, notepads, and sketchbooks so the are playful and help people get off the ground as only sky is the limit for various plans and ideas,” says Petra Holubová, Marketing Manager at Papírny Brno.
To distinguish the premium products from the other product lines, Papírny Brno decided for a new, separate brand – Paper Factory. Special display stands are prepared for stationery shops and stores with decorative goods – they are delivered for free if the shop orders at least 10 pieces of each product and meets other conditions. The overall edition of each and every product is 3,000 pieces.
“We decided to add spot varnish to the design of the limited edition so specific items on the cover are glossy. And it is clear at first sight and touch that you are holding a product made of better quality material in your hand. Our aim is to introduce limited editions of the Paper Factory products at least twice a year, find the shortest possible way to our customers, and get even more ideas and insights for future premium products,” adds Miroslav Konečný, Executive Director at Papírny Brno.
The whole cosmic collection consists of nine products. The Catcher of Cosmic Ideas is an A6 notepad with dotted lines and 192 pages for notes. The Stargazer’s Notepad for dreams is the right fit for making note’s of one’s dreams, personal experiences, and creative ideas – which is clear from its design. The line includes the Intergalactic Diary with a sheet for each day in the year. The Big Bang spiral-bound notepad gives the customer 100 pages for making notes and a decorative elastic band at that – to prevent opening the notepad, say, in the handbag.
